They’re Always Watching
2025
After Effects
Photoshop
Illustrator
Brand Creation
Art Direction
Graphic Design
Motion Design
Summary
They’re Always Watching is a fashion-forward lifestyle brand that taps into the modern fascination with mystery and observation.
It combines thought-provoking design with practical accessories, allowing customers to wear and use pieces that make a statement.
They’re Always Watching is a fashion-forward lifestyle brand that taps into the modern fascination with mystery and observation.
It combines thought-provoking design with practical accessories, allowing customers to wear and use pieces that make a statement.
Creative Direction
Brand Conceptualization
Storyboarding
I wanted to give this brand a sort of edgy mysterious vibe to it. I was inspired by high fashion streetwear and how strong, freeing, and revolutionary this style of fashion can be.
No matter where we are, we are always being watched. Whether its through our devices, or just merely walking outside someone is watching us and this brand hopefully promotes and forwards to message of being more aware of the world around us.
The Yellow One: The eyeball was choosen as a pretty stragithfoward statemnt that someone is watching you. The Yellow one can be placed on any material as long as it stays visiblie as possible.
Bilo Typopgrahy
Color Palette
Pure White
Obsidian Black
Golden Glow
Pure White
Obsidian Black
Golden Glow